Article by Hubspot

The amount of data in the world is growing exponentially. By the time you finish reading this page, 90 million texts will be sent and received. 350,000 Instagram posts will be uploaded. 1.2 million Skype calls will be made. 21 million GB of traffic will be received on the internet.

Big data is everywhere, from the Netflix shows we watch to the social media we browse. But did you know that big data can also benefit your small business?

61% percent of companies say that big data drives revenue because it delivers deep insights into customer behavior. With this valuable intelligence, you can delve deeper into the collective psyche of your customers — and find out what consumers really think.