Article by Forbes

The use of analytics is no longer limited to big companies with deep pockets. It’s now widespread, with 59% of enterprises using analytics in some capacity. And companies are capitalizing on this technology in several ways. For example, at our agency, we typically scrub big data for advertising insights for our clients. And many of the companies we’ve worked with revolve their entire market strategy around the insights pulled from new data.

According to a survey from Deloitte, 49% of respondents say that analytics helps them make better decisions, 16% say that it better enables key strategic initiatives, and 10% say it helps them improve relationships with both customers and business partners. But in order to take full advantage, you need to know how to get the most value from your data.