Article by University of Nevada, Reno

Globally, data is growing — from 45 zettabytes in 2019 to a projected 175 zettabytes by 2025, according to IDC. According to Our World in Data, drivers behind worldwide data growth include increased internet access, broadband access, mobile phone use and social media use. What matters most for business is not the volume of data but, rather, knowing how to use it.

Organizations, seeing how data trends are disrupting whole markets, are adopting a data-driven culture to avoid falling behind their competitors and to see results. According to a Forrester report, data-driven companies “are growing at an average of more than 30% annually.”

What is a data-driven culture? It is one that embraces the use of data and analytics to get business insights that lead to improvements. It provides data-driven organizations with a competitive advantage.